For those of you new to our desserts or does not know our history, here are some photos of our family's old home back in the Philippines getting our famous Ubé Jam ready old school style!!!

This is how it all began!

 

Fun fact..this is where our Original Family Ubé Jam (known as Ubé Halaya)

was born back in 1979!

Our family has been making fresh Ube Halaya for over 45 years now!

 

I grew up as a little girl with fond memories of helping mix, hand package Ubé Jam, and yes, definitely slipping a spoonful from a warm batch in my mouth! Our family was known for our Halaya! People from all over came for our Ubé Jam and this is what provided for our family for decades before our entire family were able to come to America!

 

Unfortunately our family had to sell this home in 2018 when my Tita Bining, the one who created the recipe went home to heaven. Before she left us, she came and visited our family while we lived in Hawaii and she taught me exactly how to make the family jam, not realizing it was going to be a baton being passed on! Now my 7 children will be blessed with the same memories of the sweet smell and taste of freshly cooked Ubé Halaya like I had when I was little!

 

This home and our family may no longer be in the Philippines anymore, but we will always remember our Ubé roots and plan to keep this historic family tradition alive! Here's to continuing on this family legacy but never forgetting where we came from!
 

Thank you so much to all the amazing love and support that all of you have shown us in the past, all our unforgettable and simply amazing customers from Hawaii that have honored us the opportunity to launch our ubé journey, and now to all our new ubé home based in San Diego customers who are blessing us with the chance to keep it going!

 

God bless all of you!